Passionate about cattle and dedicated to improving the beef industry, JoJo Carrales oversees cattle operations for HeartBrand Ranch. A graduate of Texas A&M University in animal sciences he earned his Master’s in Animal Physiology before beginning his career with Texas A&M Extension. He joined the HeartBrand team in 2009 and manages the HeartBrand buyback program and ranch personnel. His leadership has helped grow and develop the HeartBrand herd to where they are now proud to be able to offer high-quality seedstock to other breeders.