Part 2 or our discussion with Marty Ropp of Allied Genetic Resources.

Marty Ropp is founder and executive officer of Allied Genetic Resources. Originally from Normal Illinois, the current home office of Allied, Marty grew up in the swine seedstock business but left Illinois in 1982 to pursue his college education in Kansas. There, he received a B.S. from Kansas State University and followed with a M.S. from the University of Missouri. Marty also coached the Livestock and Meat Animal Evaluation teams of the University of Missouri during his five year teaching tenure there. He then held positions as University Extension (Regional Livestock Specialist) for the University of Missouri, and then Michigan State University before coming to the American Simmental Association in 1998. For 12 years and most recently he served as the Director of Field Services for the American Simmental Association located in Bozeman Montana. In addition to coordinating the commercial marketing, seedstock marketing and field staff services of the association, he coordinated and grew the long running ASA Young Sire Evaluation Program. 

Shortly after moving home to Illinois five years ago, Marty founded the Allied Genetic Resources business. With more than 60 owners specializing in the production and marketing of SimAngus, Simmental, Angus, Red Angus, Gelbvieh Balancer, and now Shorthorn commercial bulls, Allied is one of the largest coordinated seedstock businesses in the US, marketing nearly 6000 bulls annually. Allied currently has five full time employees and is focused on customer service opportunities for the commercial customer base of its ownership. It is designed as a support business for these independent producers, enabling them to offer value added options not easily available to them as individual producers. The commercial customer base of the Allied ownership is around 3500 producers with nearly 600,000 commercial females.

Check out www.AlliedGeneticResources.com

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